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Privacy Policy

This Privacy Policy governs the information practices of Equrra Solutions and its affiliated companies or subsidiaries (“we,” “us,” or “our”) concerning your use of the services offered on Equrra Solutions websites, products, tools, promotions, and any other services that reference this Policy. By using our services, you authorize Equrra Solutions, its corporate parents, affiliates, and partners to send you telemarketing promotions via automated telephone dialing systems, artificial or prerecorded voices, and text messages for products or services that may interest you, beyond those for which you have already applied. However, agreeing to this policy is not required to purchase any property, goods, or services.

We reserve the right to modify this Privacy Policy at any time and for any reason, updating the “Last Updated” date accordingly. You will be informed of any changes through the updated Privacy Policy on our website, and you waive the right to receive specific notice of each modification. Please review this Policy carefully before using or providing any information through or related to our services. By accessing any part of our services, you consent to the collection, use, and disclosure of your information as outlined in this Policy. If you do not agree with this Policy, please refrain from using our services.

As we continue to enhance our offerings, we will periodically assess and revise this Policy, and any changes will be posted on our website. In the case of significant changes to this Policy, we will provide notice as required by law. Your continued use of our services indicates your acceptance of the terms of the updated Policy.

 Information We Collect

We collect information through various means, both actively and passively, including when you directly provide information to us or when we gather information from your browser or device.

Direct Information You Provide to Us:

We may collect information from you when you:

– Respond to our communications or engage in communication with us.
– Create an account with us.
– Use features that require your information for proper functionality.
– Participate in a survey.
– Provide feedback to us.
– Request specific features, such as newsletters, updates, or other products.
– Share user content, including comments, on any of our services.

The information you directly provide to us may include, but is not limited to:

– Your Name
– Email Address
– Physical addresses, including your place of work
– Phone number
– Birthdate
– Details about properties you are interested in and your preferences related to home searches
– Photographs and audio/video content
– Financial information

Information that is Passively or Automatically Gathered:

Device/Usage Information: We automatically collect specific information about the computer or device you use to access our services. This includes data such as your IP address, geolocation information, unique device identifiers, IMEI and TCP/IP address, browser types, browser language, operating system, mobile device carrier information, and other information related to how you interact with our services. We may use third-party analytics providers and technologies, including cookies and similar tools, to help collect this information.

Cookies and Other Electronic Technologies: We may collect information about your use of our services through Internet server logs, cookies, and tracking pixels. Cookies are small text files placed on your computer when you visit a website, allowing us to recognize your computer, store preferences and settings, and deliver content and advertisements specific to your inferred interests. Tracking pixels are electronic tags embedded in websites, online ads, and email, used to provide useful information and measure the popularity of the services and associated advertising.

Location Information: We may collect different types of location information, including general information and more specific data through GPS-based functionality on mobile devices, to customize our services with location-based information and features. We may use this information to enhance our services and provide location-based features. To deliver customized content and advertising, we may share your location information with our members, vendors, or advertisers. You can disable location-tracking functions on your device if you do not want to provide us with this information.

Information from Third Parties: We may collect information about you or others through our affiliates or non-affiliated third parties. These third parties have their own policies for handling your information. We may also gather supplementary information from third parties, such as information for identity verification or fraud protection. This information may be combined with data we collect from you through our services or other products and services we offer.

Collection of Information Across Personal Devices: We may use the information we collect, such as login credentials, IP addresses, hashed email addresses, and unique mobile device identifiers, to locate or attempt to locate the same users across multiple browsers or devices. This helps us tailor content, features, and advertising, providing you with a seamless experience across the devices you use to access our services. We may work with providers that assist with this process.

How We Use Your Information

We use the information we collect from and about you for various purposes, including but not limited to:

– Fulfilling the purpose for which you provided the information.
– Verifying your identity and enabling you to access and use our services.
– Providing and improving the features, services, and products available through our services, as well as processing transactions and related information.
– Sending you communications about your transactions with us, technical notices, updates, account or security alerts, newsletters, and other information we believe may interest you.
– Contacting you with information, surveys, or services that we believe may be of interest to you, including those from third parties.
– Responding to your inquiries, conducting internal research and reporting, and analyzing trends and usage for statistical purposes.
– Measuring and enhancing the effectiveness of our content, features, and services, and personalizing the content and advertising you see.
– Facilitating the sending of SMS messages that provide information in response to your inquiries or on behalf of an agent you’re communicating with, and contacting you by phone or SMS with information about our services or offers that may interest you, with your consent.
– Detecting, investigating, and preventing fraud and other illegal activities, and enforcing our legal terms.
– Administering and troubleshooting our services.

We may combine information collected from different parts of our services or from our affiliates and non-affiliated third parties, and use it in accordance with this policy. We may also aggregate or de-identify information for research, analytics, and marketing purposes, sharing it with third parties.

We may communicate with you through various channels, including SMS, WhatsApp, LinkedIn, Facebook, emails, and apps. We may deliver telemarketing promotions for products or services in addition to those you’re applying for, but that may be of interest to you. Your agreement for consent varies depending on the type and nature of the conversation we have with you, and we may need your express permission to send you certain types of messages.

Conversational SMS/text messaging: This is a one-on-one two-way conversation between us and our existing customers or known contacts with an existing business relationship. We may not require your explicit permission for such conversations.

Informational messaging: Occurs when you give us your phone number and agree to be contacted for informational purposes. We require your express permission to send you such messages.

Promotional texts: Directly promote, market, and sell our business or its services. We need your express permission to send you such messages.

We may include links or buttons in our text messages to prompt you to take certain actions. Message and data rates may apply, and you may opt-out at any time by texting “STOP”

to us.

We may send you SMS text messages based on your activity or engagement, and you may opt-out by expressing your lack of interest or texting a keyword like “STOP” or “UNSUBSCRIBE.” We may only send promotional text messages to contacts who have received them through inbound queries on our website or other advertising pages used for lead generation. We can only attempt to contact consumers when a service is requested or available.

 Disclosing Your Information

There are certain circumstances under which we may need to disclose or share your information with non-affiliated third parties. These circumstances include:

Your consent: We may share your information with third parties if you have given us consent to do so. For example, if you are working with a real estate brokerage, we may share your information with that brokerage and its members.

Service providers and subcontractors: We may provide select third parties and subcontractors with access to or share your information if they perform services on our behalf, such as marketing, customer support, or legal services.

Business partners: If we partner with other businesses to offer products and services, we may share your information with those partners.

Public record information: Information about home sales and purchases, such as the buyer’s name and address, the price paid, and property taxes, are part of the public record. We may disclose some of this information to others.

Protection of Equrra Solutions and others: We may access, preserve, and disclose your information if required by law or in good faith belief that it is necessary to protect our rights, property, or personal safety, or the rights, property, or personal safety of our members, affiliates, users, or the public.

Business transfers: As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions, user information may be among the transferred assets. If a portion or all of Equrra Solutions’s assets are sold or transferred to a third party, your information may be included among those transferred business assets.

Online Analytics and Advertising

Analytics: We may use third-party web analytics services, such as Google Analytics, to collect and analyze the information discussed above. These service providers collect information, including your IP address, through various analytics technologies mentioned in the “Cookies and Similar Technologies” section. They use this information to evaluate your use of our services, track usage trends, prevent fraud, and provide certain features to you. If you receive an email from us, we may use analytics tools like clear GIFs to capture data such as when you open our message or click on any links or banners our email contains. This data helps us evaluate the effectiveness of our communications and marketing campaigns. We may also use Adobe Analytics to analyze and optimize our website’s performance, advertising, and content. You can prevent Google Analytics from using your information for analytics by installing the Google Analytics Opt-out Browser Add-on.

Online Advertising: We may use third-party advertising technologies to deliver relevant content and advertising on our services and other websites you visit. We work with website analytics and advertising partners like Google, Doubleclick Campaign Manager, and Facebook to deliver Equrra Solutions ads on third-party publisher websites. These partners may set cookies on your device’s web browser to tailor ads based on various factors such as the page’s content, demographic data, user-generated content, and other information we collect from you. We may also allow other third parties, such as ad networks and ad servers like Google Analytics and DoubleClick, to serve tailored ads to you on our services, other sites, and in other applications. They may access their own cookies or other tracking technologies on your device, and we may provide them with your de-identified customer information, such as email addresses, to target or retarget you with ads. Please note that we do not control any opt-out links, and you may still receive advertisements even if you opt out. In that case, the advertising will not be tailored to your interests.

Notice regarding Do Not Track (DNT)

The Do Not Track (DNT) feature is a privacy preference that can be set by users in certain web browsers. We currently do not acknowledge or respond to DNT signals initiated by browsers because the Internet industry is still working to define the precise meaning of DNT, what it takes to comply with DNT, and a unified approach to handling DNT.

 Managing Your Data

To ensure the accuracy of your information, you can access and modify certain data in accordance with applicable laws. If your provided information changes or becomes inaccurate, you must promptly update us. Some information may remain visible to Equrra Solutions even after you request deletion or modification, for reasons including but not limited to legal compliance, fee collection, dispute resolution, investigation assistance, enforcement of our Terms of Use, and any other purposes permitted by law that we deem necessary at our sole discretion. However, once you transmit content through our services, you may not be able to change or remove it.

Consent to Data Transfer

By using our services, you consent to the processing of your personal data by us in the United States and other countries where our computer systems are based. The data protection and privacy regulations in these jurisdictions may not offer the same level of protection as in other parts of the world. You also agree to the transfer of your information to these jurisdictions, which may not offer an equivalent level of protection required in your jurisdiction of residence, and to the processing of your data as described in this Policy.

Children’s Privacy

Our services are not intended for children under the age of 13. If we become aware that we have collected personal information from children under 13, we will take reasonable steps to delete it as soon as possible, as required by the Children’s Online Privacy Protection Act.

 Security

We have implemented administrative, technical, and physical measures to protect against unauthorized access, use, or alteration of your information. However, we cannot guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since no electronic transmissions can be entirely secure. You are responsible for maintaining the security of your account and protecting access to your devices to prevent unauthorized access to our services. If you suspect unauthorized access to your account, you must contact us immediately at support@equrra.com We are not responsible for unauthorized access through information or devices obtained from you by others.

 Third-Party Links and Services

Our services may contain links to third-party websites, applications, and services. However, we are not responsible for the privacy practices of these sites and services. We encourage you to review their privacy policies when you visit them.

Your California Privacy Rights

If you are a California resident, you have the right to request information once a year regarding our disclosure of your “personal information” to third parties for direct marketing purposes under California law. To make such a request, please email us at support@equrra.com with “Privacy Support” in the subject line.

 Changes to this Privacy Policy

We reserve the right to change this Privacy Policy at any time for various reasons, including changes in the law, our data collection and use practices, features of our services, or technological advancements. Please check this page periodically for updates. Your continued use of our services after the posting of changes to this Privacy Policy indicates your acceptance of those changes.

Opt-out Right for California Consumers: As of January 1, 2020, the California Consumer Privacy Act (CCPA) granted Californians data privacy rights, including the right to opt out of having their personal information “sold” according to

the CCPA’s definition. We provide information about the CCPA’s definition of “sale” in our State Privacy Disclosures.

This Privacy Policy is subject to change at any time and for any reason, and we will notify you of any modifications by updating the “Last Updated” date. Once we post the updated Privacy Policy on the Site, any changes or updates will be effective immediately, and you acknowledge that you waive the right to receive individual notice of each such change or modification.

We recommend that you carefully review this Policy before using or submitting any information through or in connection with our services. By accessing any part of our services, you consent to the collection, use, and disclosure of your information as set out in this Policy. If you do not agree to the terms of this Policy, please refrain from using our services. We will regularly review and revise this Policy as we expand and update our services and offerings, and we will post any changes here. If we make significant changes to this Policy, we will provide you with notice as required by law. Your continued use of our services constitutes acceptance of the updated Policy.